Aura
Monitoring shortlist
Identity monitoring after freezes
N/Pub
$12/mo billed annually (Individual)
Price captures verified 2026-08-09; overall scores unpublished
Aura vs Incogni
Aura and Incogni are not interchangeable. Aura is the pack identity-monitoring shortlist (Individual from $12/mo billed annually on Aura.com/pricing, 2026-08-09); Incogni is the data-removal automation shortlist (Standard from $7.99/mo billed annually on Incogni.com the same day). Finish free freezes, MFA, and at least some DIY opt-outs before paying for either. Until verified testing exists, we do not declare a scored winner, only scenario fit. Affiliate payout never decides the comparison.
Overall pick status
No scored overall pick yet
Pick by job: monitoring/alerts (Aura) versus broker-removal automation (Incogni). Free hygiene still comes first. Affiliate payout never decides the comparison.
Free remedies before either paid plan
- 1Freeze credit files where available and set fraud alerts if you suspect exposure.
- 2Lock down email with a unique password and MFA, most identity workflows start there.
- 3Search your name and phone on a few major people-search sites and note what is public.
- 4Complete free opt-out forms for the highest-visibility listings you find.
Incogni
Removal automation shortlist
Automated broker opt-outs
N/Pub
$7.99/mo billed annually (Standard)
Decision support
How to choose between these two
Scenario fit only, no fabricated overall scores while evidence is pending.
Start with the open problem
If your inbox anxiety is “who is selling my address online,” lean Incogni after DIY. If your anxiety is “will I notice account/identity misuse,” lean Aura after freezes. Mixing the jobs creates wrong-tool buys.
Suite extras vs removal focus
Aura adult plans market credit monitoring, title monitoring, antivirus, VPN, password manager, and people-search removal help inside one identity conversation, plus a vendor-stated 200+ broker removal claim. Incogni markets recurring automated opt-outs across 420+ brokers (Unlimited expands custom coverage). Buy the suite only if you will use the extras; buy the remover when listing volume is the leftover job.
Buying both is rarely step one
Stacking subscriptions before basics are done usually wastes money. Sequence: free controls → the one paid job that remains → reconsider a second product later. One+ style bundles that include Incogni are a different shopping path than buying Aura and Incogni separately on day one.
Price honesty side by side
Aura Individual $12/mo annual ($15 monthly), Couple $22/$29, Family $32/$50 (2026-08-09). Incogni Standard $7.99/mo annual, Unlimited $14.99, Family $15.99, Family Unlimited $22.99. Cheaper is not safer. Re-verify same-day; both ledgers mark pricing as high volatility.
Family vs individual framing
Household seat needs can tilt shoppers toward Aura’s Family positioning (5 adults + unlimited kids on the pricing page) or Incogni Family (up to 5 members). Seat counts are vendor descriptors, confirm entitlement limits in checkout before assuming every relative is covered.
Insurance is not the tie-breaker
Aura markets $1M identity theft insurance per adult (terms apply). Incogni is not an insurance product. Free credit freezes still come first, and we do not invent restitution outcomes for either side.
Who wins for which job?
Best overall (pending)
No scored winner yet, see verification register
Requires verified scores before naming a winner.
Identity monitoring job
Aura
Qualitative pack fit for monitoring-oriented buyers.
Broker removal job
Incogni
Qualitative pack fit for automation after DIY.
Free-first path
Neither yet
Freezes, MFA, and free opt-outs beat either subscription as step one.
Lowest captured annual entry rate
Incogni
Standard $7.99/mo annual vs Aura Individual $12/mo annual on 2026-08-09 captures, price only, not a security score.
At a glance
Overall score
Aura: Overall score not yet published, see verification register
Incogni: Overall score not yet published, see verification register
Primary job (qualitative)
Aura: Identity monitoring
Incogni: Broker removal automation
Starting price (captured 2026-08-09)
Aura: $12/mo billed annually (Individual)
Incogni: $7.99/mo billed annually (Standard)
Vendor coverage marketing
Aura: 200+ brokers (removal claim)
Incogni: 420+ automated brokers
Affiliate CTA
Aura: Via /go/aura
Incogni: Via /go/incogni
How Aura and Incogni compare
Bars stay empty and winners stay pending until scores are verified.
Aura
N/Pub
Core job fit
Winner pending
Different jobs, no forced overall score.
Incogni
N/Pub
Aura
N/Pub
Privacy
Winner pending
Policy reviews pending.
Incogni
N/Pub
Aura
N/Pub
Ease of use
Winner pending
Hands-on notes require test records.
Incogni
N/Pub
Aura
N/Pub
Value
Winner pending
Prices captured; scored value pending verification.
Incogni
N/Pub
Pricing comparison
Commercial prices stay unpublished until verified. Cards below show honest pending states, never invented amounts.
Aura Individual (annual)
$12/mo billed annually
Verified 2026-08-09, data/claim-ledgers/aura.json#aura-starting-price
- Affiliate CTA via /go/aura
- Couple/Family higher, see ledger
Incogni Standard (annual)
$7.99/mo billed annually
Verified 2026-08-09, data/claim-ledgers/incogni.json#incogni-starting-price
- Affiliate CTA via /go/incogni
- Unlimited/Family higher, see ledger
Choose Aura if
- You want monitoring/alerts after freezes and MFA
- Household coverage framing matters more than broker forms
Choose Incogni if
- People-search listings are the main leftover problem
- You want automation because DIY opt-outs no longer scale
Who should not buy either product yet
- You have not secured email/MFA or tried any free opt-outs
- You want one product to be both a perfect monitor and a perfect eraser, no pack page claims that
- You need a scored winner today (unpublished on purpose)
Final verdict status
Pick by job: monitoring/alerts (Aura) versus broker-removal automation (Incogni). Free hygiene still comes first. Affiliate payout never decides the comparison.
Sources
- Aura pricing + features, data/claim-ledgers/aura.json, rates, 200+ removal, insurance marketing (2026-08-09)
- Incogni pricing + coverage, data/claim-ledgers/incogni.json, rates, 420+/2,000+ marketing (2026-08-09)
- Vendor marketing pages, aura.com / incogni.com / joindeleteme.com / lifelock.norton.com feature and pricing claims, not independent evidence; re-verify same-day
- Security Checklist methodology, How commercial pages are structured before scores publish, /methodology/
- Claim ledger (T014), data/claim-ledgers/aura.json, incogni.json, deleteme.json, lifelock.json, surfshark.json: starting prices verified 2026-08-09; overall scores unpublished
Frequently asked questions
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