Standard (annual billing)
$7.99/mo billed annually
Verified 2026-08-09, published product records
- 420+ automated data broker sites advertised
- 30-day money-back guarantee advertised
- Confirm live checkout before purchase
Incogni Review
Incogni fits automated broker removal after free opt-outs, not as a monitoring default. Compare it with DeleteMe and Aura before you buy.
Independent methodology
Sources when claims need them
Affiliate disclosure where commercial
Best for
- People who want automated broker opt-outs rather than endless manual forms
- Readers comparing data-removal options after DIY volume becomes unsustainable
- Buyers who understand reappearing listings are normal and need ongoing maintenance
Not for
- Anyone who has not tried free broker opt-outs where available
- Buyers expecting a verified numeric score or guaranteed wipe of all public data
- Shoppers who actually need monitoring alerts or a VPN bundle instead
-
Best for
Automated data removal (qualitative)
-
Starting price
$7.99/mo billed annually (Standard), verified 2026-08-09 on Incogni.com; confirm at purchase
-
Broker coverage
420+ automated brokers advertised; Unlimited adds 2,000+ custom sites (vendor, 2026-08-09)
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Refund period
30-day money-back guarantee advertised (Incogni.com, 2026-08-09)
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Review status
evidence-based review; overall score not yet published
Free steps before buying Incogni
Incogni at a glance
Broker automation first, not monitoring default: Incogni is the SecurityChecklist recommendation for automated data-broker removal when free opt-outs no longer scale. It is not a full identity-theft suite, not unused-account cleanup, and not a VPN. Official Standard pricing showed $7.99/mo billed annually on Incogni.com (2026-08-09; MATCH 2026-08-10 price re-check), with vendor-stated 420+ automated broker coverage and Unlimited custom coverage marketed at 2,000+ additional sites. clearance timelines are not estimated here. Who should not buy: anyone who has not filed free opt-outs where available, anyone who actually needs monitoring alerts or Experian-lock style suite tools instead, or anyone waiting on a published lab score.
Pros
- Clear automation-first fit in the approved launch product set
- Affiliate CTAs route through our own tracked Incogni deal links
- Useful when DIY opt-out spreadsheets stop being realistic
- Honest pairing with comparison-only DeleteMe for diligence
Limitations
- No published SecurityChecklist lab score yet
- Broker coverage numbers are vendor marketing, not independent clearance rates
- Cannot erase news, social posts, or all public records
- Paid removal is not a substitute for MFA and free first steps
Pricing and plans
Unlimited (annual billing)
$14.99/mo billed annually
Verified 2026-08-09, published product records
- Custom removals / 2,000+ additional sites advertised
- VAT/sales tax may apply (vendor page)
- Cancel anytime language advertised, confirm terms at purchase
Family / Family Unlimited (annual)
Family $15.99/mo · Family Unlimited $22.99/mo
Verified 2026-08-09, published product records + #incogni-family-members
- Up to 5 members per Family FAQ wording
- Family Unlimited pairs household seats with Unlimited-tier custom removals (vendor)
- Confirm seat invites and tax at live checkout
Incogni alternatives
See Incogni alternatives →
Aura
Identity monitoring focus
- Broader identity monitoring fit than pure removal
$12/mo billed annually (Individual)
Verified 2026-08-09 (reconfirmed), published product records; re-check before purchase
View Deal
View review
14-day free trial + 60-day annual MBG advertised (Aura.com, 2026-08-09)
DeleteMe
Comparison alternative
- Listed for comparison; No affiliate deal on this page
$129/yr (1 Person, ~$10.75/mo)
Verified 2026-08-09, published product records; US residents only; re-check before purchase
Surfshark One
Privacy bundle
- VPN-plus when removal is not the only need
From $2.49/mo Starter (24-mo plan)
Verified 2026-08-09, published product records; US/USD via api.surfshark.com/v2/payment/plans?country=US¤cy=USD (HTML /pricing still geo-AUD from AU egress)
View Deal
View review
30-day money-back advertised (surfshark.com/pricing, 2026-08-09); US/USD pricing via plans API
Final verdict
Qualitative shortlist: Incogni Standard $7.99/mo annual after free opt-outs when recurring broker automation is the leftover job; Unlimited when custom-site volume is real. Not the pick for monitoring alerts, unused-account cleanup, VPN bundling, or assisted-support diligence (research DeleteMe without inventing a deal link). Overall score is not assigned. Re-check Standard/Unlimited/Family USD same-day; Affiliate commissions never set the verdict.
Sources
- Incogni pricing (official): Standard/Unlimited/Family rates, 420+/2,000+ coverage, 30-day MBG, cancel-anytime marketing, published pricing record (accessed 2026-08-09, incogni.com/pricing)
- Incogni product scope + recurring removals: Automated recurring removal, dashboard tracking, GDPR/CCPA marketing, monthly reports, published product records + incogni-recurring-removals + incogni-dashboard-tracking
- Incogni support + Unlimited extras: 24/7 chat; phone on Unlimited tiers; Risk Assessment / Exposure Scanner on Unlimited, published product records + incogni-unlimited-extras
- DeleteMe pricing (comparison context): 1 Person $129/yr US-only capture for side-by-side diligence, published pricing record (2026-08-09); no affiliate path
- Security Checklist methodology: How commercial pages are structured before scores publish, /methodology/
- Sources: published pricing records: starting prices verified 2026-08-09; overall
Update history
Revision notes pending
No published revision notes yet. Updated labels above reflect the latest verified source refresh.
FAQ
Frequently asked questions
Is this a scored Incogni review?
No. Official USD plan rates and vendor broker-count marketing are captured in the sources (2026-08-09) and must be re-checked same-day.
Should I start with a paid removal service?
Usually no. Start with free opt-outs and exposure checks. Paid automation is a second step when DIY is not enough.
How many brokers does Incogni cover?
Vendor marketing on 2026-08-09 stated 420+ automated sites on Standard, with Unlimited adding custom removal across 2,000+ additional sites. Those are not independent lab measurements of how thoroughly your data disappears.
Incogni or DeleteMe?
Qualitatively: Incogni for automation with a tracked CTA; DeleteMe for support-oriented comparison without an affiliate deal. DeleteMe 1 Person showed $129/yr on joindeleteme.com (2026-08-09, US residents only). No scored winner yet.
How do affiliate links work here?
Visit and View Deal buttons for Incogni route through our tracked Incogni deal link. Affiliate commissions never set the verdict.
Does Incogni replace credit freezes or MFA?
No. Freezes and MFA remain free first controls. Incogni addresses people-search and broker listing workload after those basics, not account-takeover prevention.
What is the refund window?
Incogni advertises a 30-day money-back guarantee via 24/7 support on all plans (published product records, 2026-08-09). Confirm refund mechanics against annual billing at purchase; we do not invent edge-case outcomes.
Is there a free Incogni plan?
No permanent free Incogni tier appeared on official pricing (published product records). DIY broker opt-outs can still be free without buying Incogni.
Does Incogni include unused-account cleanup or credit locks?
No. Those are Aura adult-plan marketing items in our Aura price records, not Incogni product scope. Incogni's job remains automated broker and people-search removal with dashboard tracking.
What do monthly progress reports cover?
Vendor copy states each plan includes monthly progress reports on removal statuses (published product records). Treat them as status summaries for ongoing requests, not as independent clearance-rate lab results.
Continue in this cluster
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Page information & sources
About this page
Incogni review for automated data-broker removal after free opt-outs. Covers plan fit versus DeleteMe and monitoring suites, without invented scores.
Publication history
First published:
Last updated:
Corrections
Commercial disclosure
Some product links may be commercial. Affiliate relationships never set rankings. See the affiliate disclosure.