Claim ledger prices verified 2026-08-09, scores still unpublished

Incogni Review

Incogni is the Security Checklist launch affiliate pick for automated data-broker removal when free opt-outs no longer scale. It is not a full identity-theft suite and it is not a VPN. Official Standard pricing showed $7.99/mo billed annually on Incogni.com (2026-08-09), with vendor-stated 420+ automated broker coverage. We refuse invented clearance timelines and Security Checklist scores. Use it as a workload reducer after you have already searched yourself, secured email, and filed some free opt-outs.

Overall score

Verdict pending verification

  • Data removalN/Pub

    Pending test record

  • PrivacyN/Pub

    Policy review pending

  • Ease of useN/Pub
  • CoverageN/Pub

    420+ vendor marketing count, not lab-verified success

  • ValueN/Pub

    Standard from $7.99/mo billed annually, claim-incogni-starting-price

Best for

  • People who want automated broker opt-outs rather than endless manual forms
  • Readers comparing pack data-removal options after DIY volume becomes unsustainable
  • Buyers who understand reappearing listings are normal and need ongoing maintenance

Not for

  • Anyone who has not tried free broker opt-outs where available
  • Buyers expecting a verified numeric score or guaranteed wipe of all public data
  • Shoppers who actually need monitoring alerts or a VPN bundle instead
  • Best for

    Automated data removal (qualitative)

  • Starting price

    $7.99/mo billed annually (Standard), verified 2026-08-09 on Incogni.com; confirm at purchase

  • Broker coverage

    420+ automated brokers advertised; Unlimited adds 2,000+ custom sites (vendor, 2026-08-09)

  • Refund period

    30-day money-back guarantee advertised (Incogni.com, 2026-08-09)

  • Review status

    Research draft, overall score not yet published

Free steps before buying Incogni

  1. 1Search your name and phone on a few major people-search sites and note what is public.
  2. 2Complete free opt-out forms for the highest-visibility listings you find.
  3. 3Turn on MFA for email and financial accounts, and stop password reuse.
  4. 4Place credit freezes (or equivalent local controls) where available before paying for monitoring.

Incogni at a glance

Incogni is the Security Checklist launch affiliate pick for automated data-broker removal when free opt-outs no longer scale. It is not a full identity-theft suite and it is not a VPN. Official Standard pricing showed $7.99/mo billed annually on Incogni.com (2026-08-09), with vendor-stated 420+ automated broker coverage. We refuse invented clearance timelines and Security Checklist scores. Use it as a workload reducer after you have already searched yourself, secured email, and filed some free opt-outs.

Pros

  • Clear automation-first fit in the approved launch product set
  • Affiliate CTAs route through first-party /go/incogni tracking
  • Useful when DIY opt-out spreadsheets stop being realistic
  • Honest pairing with comparison-only DeleteMe for diligence

Limitations

  • No published Security Checklist lab score yet
  • Broker coverage numbers are vendor marketing, not independent clearance rates
  • Cannot erase news, social posts, or all public records
  • Paid removal is not a substitute for MFA and free first steps

Editorial analysis

What matters before a scored verdict

These notes are qualitative and claim-safe. Numeric scores, prices, and lab figures stay pending until verified.

Automation vs assisted support

Incogni’s qualitative story in this pack is automation with a dashboard for recurring removal requests. If you specifically want human-assisted removal workflows, compare DeleteMe carefully, even though DeleteMe has no /go/ deal here. Do not let the presence of an affiliate button decide the job fit.

What “420+” and Unlimited actually mean

Incogni pricing copy (2026-08-09) states automated removal covers 420+ data broker sites; Unlimited adds custom removal covering 2,000+ additional sites with unlimited custom removal requests. Those are vendor scope hints. Brokers rescrape. Listings reappear. Treat counts as workload estimates, never as success percentages.

What “removal” can and cannot mean

Services send opt-out and suppression requests; some records are not optional to remove. News articles, social posts you control, and court records remain. Measure success by reduced listing load and time saved, not marketing perfection.

Price capture without monthly fiction

Standard showed $7.99/mo billed annually ($95.88/year) with FAQ monthly individual copy at $15.98/mo; Unlimited $14.99/mo annual; Family $15.99/mo annual; Family Unlimited $22.99/mo annual (2026-08-09). Family plans include up to 5 members (FAQ: add up to four people). VAT/sales tax may apply. All plans advertise a 30-day money-back guarantee via 24/7 support; Unlimited/Family Unlimited add live phone support per vendor copy.

When to skip Incogni

Skip if you only found one or two easy opt-outs, if your real risk is account takeover, or if you need identity monitoring alerts more than people-search cleanup. Wrong-tool purchases waste money and delay real fixes; Aura or a privacy bundle may fit those leftover jobs better.

Recurring removals, not a one-time wipe

Incogni states brokers re-list data over time and keeps scanning and resubmitting removal requests (incogni.json#incogni-recurring-removals). Monthly progress reports are advertised on all plans (incogni.json#incogni-monthly-reports). Treat success as fewer repeat chores, not a permanent erasure certificate.

Dashboard tracking and Unlimited extras

Vendor copy describes real-time removal tracking in a dashboard plus custom removal links; Unlimited tier adds custom coverage across 2,000+ additional sites (incogni.json#incogni-dashboard-tracking). Unlimited-only Risk Assessment and Exposure Scanner features are marketed on the product page (incogni.json#incogni-unlimited-extras). Do not attribute those extras to Standard without re-checking checkout.

Support channels and refund window

All plans advertise 24/7 support with live chat; Unlimited and Family Unlimited add live phone support per vendor pricing (incogni.json#incogni-support). A 30-day money-back guarantee is advertised via 24/7 customer support (incogni.json#incogni-money-back). Cancel-anytime marketing appears on the pricing page; confirm how refunds interact with billing periods at purchase.

Legal-backed requests vs DIY free opt-outs

Incogni marketing states removal requests are backed by GDPR and CCPA privacy law wording (incogni.json#incogni-legal-backing). That is vendor positioning, not legal advice and not proof every broker complies. Official FAQ also notes manual DIY broker opt-outs can be free; Incogni itself is a paid subscription with no permanent free tier (incogni.json#incogni-no-free-plan).

How we reviewed

No fabricated test counts. Methodology pillars stay visible while evidence is still pending.

  • Security

    Architecture and data-handling claims cited only from verified sources, never invented coverage stats.

  • Ease of use

    Signup friction, dashboards, and the ongoing maintenance burden after day one.

  • Features

    Removal, monitoring, and bundle extras that change buy/no-buy outcomes.

  • Performance

    Observed only when a Security Checklist test record exists.

  • Value

    Plan fit versus free opt-outs and freezes. Starting prices publish only from claim ledgers; scores stay N/Pub until test records exist.

Pricing and plans

Commercial prices stay unpublished until verified. Cards below show honest pending states, never invented amounts.

Standard (annual billing)

$7.99/mo billed annually

Verified 2026-08-09, data/claim-ledgers/incogni.json#incogni-starting-price

  • 420+ automated data broker sites advertised
  • 30-day money-back guarantee advertised
  • Confirm live checkout before purchase
Official pricing captured

Unlimited (annual billing)

$14.99/mo billed annually

Verified 2026-08-09, incogni.json#incogni-unlimited-price

  • Custom removals / 2,000+ additional sites advertised
  • VAT/sales tax may apply (vendor page)
  • Cancel anytime language advertised, confirm terms at purchase

Incogni alternatives

See Incogni alternatives →
1
Abstract mark for Aura (not an official logo)

Aura

Identity monitoring focus

  • Broader identity monitoring fit than pure removal

$12/mo billed annually (Individual)

Verified 2026-08-09 (reconfirmed), aura.json#aura-starting-price; re-check before purchase

View Deal

14-day free trial + 60-day annual MBG advertised (Aura.com, 2026-08-09)

View review
2
Abstract mark for DeleteMe (not an official logo)

DeleteMe

Comparison alternative

  • Listed for comparison; no affiliate deal in this pack

$129/yr (1 Person, ~$10.75/mo)

Verified 2026-08-09, deleteme.json#deleteme-starting-price; US residents only; re-check before purchase

3
Abstract mark for Surfshark One (not an official logo)

Surfshark One

Privacy bundle

  • VPN-plus when removal is not the only need

From A$3.49/mo Starter (24-mo plan)

Verified 2026-08-09, surfshark.json#surfshark-starting-price; AUD geo on surfshark.com/pricing; USD not returned from research fetch (ISS-028)

View Deal

30-day money-back advertised (surfshark.com/pricing, 2026-08-09)

View review

Who should buy Incogni?

  • You already completed free opt-outs where practical and still see broker listings
  • You want automation more than a DIY spreadsheet of removal forms
  • You accept that maintenance and re-checks are part of the job

Who should not buy Incogni?

  • You have not checked free remedies and exposure basics yet
  • You need a verified lab score before any commercial decision
  • You expect the internet to forget you completely

Sources

  • Incogni pricing (official), Standard/Unlimited/Family rates, 420+/2,000+ coverage, 30-day MBG, cancel-anytime marketing, data/claim-ledgers/incogni.json (accessed 2026-08-09, incogni.com/pricing)
  • Incogni product scope + recurring removals, Automated recurring removal, dashboard tracking, GDPR/CCPA marketing, monthly reports, incogni.json#incogni-product-scope + incogni-recurring-removals + incogni-dashboard-tracking
  • Incogni support + Unlimited extras, 24/7 chat; phone on Unlimited tiers; Risk Assessment / Exposure Scanner on Unlimited, incogni.json#incogni-support + incogni-unlimited-extras
  • DeleteMe pricing (comparison context), 1 Person $129/yr US-only capture for side-by-side diligence, deleteme.json (2026-08-09); no pack affiliate path
  • Security Checklist methodology, How commercial pages are structured before scores publish, /methodology/
  • Claim ledger (T014), data/claim-ledgers/aura.json, incogni.json, deleteme.json, lifelock.json, surfshark.json: starting prices verified 2026-08-09; overall scores unpublished

Read full methodology →

Frequently asked questions

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