Bottom line
No scored data-removal champion. After DIY opt-outs, Incogni fits automation; DeleteMe fits assisted-support diligence without a commercial CTA; Aura fits when monitoring extras matter more than pure removal. Incogni and Aura USD rechecked 2026-08-10. Re-check live checkout before purchase.
DIY opt-outs first
There is no overall removal champion yet. Qualitatively: Incogni when automated broker opt-outs are the leftover need after free forms; DeleteMe when you want an assisted-support diligence column without an affiliate CTA; Aura when alerts, credit monitoring, and broader identity tooling matter more than listing takedowns alone.
Incogni vs DeleteMe vs Aura in practice
Incogni is positioned as recurring automated removal with a dashboard for request status, Standard/Unlimited/Family plan names verified, with Unlimited adding vendor-stated custom removal across 2,000+ additional sites. DeleteMe stays comparison-only here so we Aura bundles people-search/data-broker removal help inside adult identity plans that also market 3-bureau credit monitoring, VPN, antivirus, and password manager features, buy that bundle only if those extras are part of your job.
What “420+” and “200+” actually mean
Those are vendor marketing coverage counts from Incogni and Aura pricing pages (accessed 2026-08-09), not independent lab measurements of how thoroughly your data disappears. Brokers rescrape. Listings reappear. Treat counts as scope hints, never as success rates.
Price honesty with volatile captures
Incogni Standard showed $7.99/mo billed annually ($95.88/year) with FAQ monthly individual copy at $15.98/mo; Unlimited $14.99/mo annual; Family $15.99/mo annual; Family Unlimited $22.99/mo annual (2026-08-09). DeleteMe 1 Person showed $129.00 billed annually (~$10.75/mo equivalent) on joindeleteme.com; Couples $229 and Family (4 people) $329 on the same capture. Aura Individual $12/mo annual ($15 monthly), Couple $22/$29, Family $32/$50, Kids $10/$13. Re-verify same-day before recommending; VAT, promos, and renewals can change checkout.
Recurring maintenance beats one-time hope
Incogni marketing states brokers re-list data and the service keeps scanning and resubmitting removal requests, with monthly progress reports advertised on all plans. That matches how people-search clutter actually behaves. Neither automation nor assisted support can promise a permanent wipe; judge tools by whether they reduce your repeat workload.
DeleteMe geography and affiliate integrity
DeleteMe plan cards state U.S. residents only with automatic renewal unless canceled (published product records, 2026-08-09). DeleteMe stays comparison-only here: no deal link and no invented discount code. Use official pricing for diligence; use Incogni only when you deliberately want the affiliate path after free steps.
Aura when removal is only part of the job
Aura adult plans bundle people-search and data-broker removal help with 3-bureau credit monitoring, VPN, antivirus, password manager, and fraud remediation per vendor copy (published product records). Buy that bundle when alerts and credit tooling matter, not when you only want a narrow broker spreadsheet replaced.
Will a service erase you from the internet?
No honest product can promise total erasure. News articles, social posts you control, court records, and sites that ignore opt-outs remain. Paid removal is a workload reducer for broker/people-search clutter, not a witness-protection program.
Who should use the finder instead
If you are unsure whether removal, monitoring, or a privacy bundle fits, complete free steps and then use the Data Removal Service Finder. It routes by need, not by commission size.
Product analysis: Incogni
Incogni is the automation shortlist with a tracked Incogni deal link. Published price record (2026-08-09): Standard $7.99/mo billed annually, Unlimited $14.99, Family $15.99, Family Unlimited $22.99; vendor-stated 420+ automated brokers with Unlimited custom coverage across 2,000+ additional sites; recurring rescan/resubmit and monthly progress reports marketed on all plans; 30-day money-back advertised. Buy only after free opt-outs fail to scale. See /reviews/incogni/ for the full evidence-based review.
Product analysis: DeleteMe
DeleteMe stays comparison-only: no deal link and no invented discount code. Published price record (2026-08-09): 1 Person $129/yr, Couples $229, Family (4) $329 on joindeleteme.com; U.S. residents only with automatic renewal unless canceled. Use it when assisted-support diligence is the decision criterion, then buy (or skip) on the official site. See /reviews/deleteme/.
Product analysis: Aura
Aura is on this shortlist only when removal is a side dish inside monitoring-oriented adult plans. Published price record (2026-08-09): Individual $12/mo billed annually; vendor-stated removal from 200+ brokers plus credit monitoring, VPN, antivirus, and password manager marketing. Do not buy Aura as a pure removal winner over Incogni. See /reviews/aura/.
Scenario: high DIY volume after free forms
If you already filed free opt-outs and still face recurring people-search clutter, prefer Incogni's automation shortlist over suite shopping. Keep judge by whether automation reduces repeat chores.
Scenario: want human-assisted research without a deal button
Use DeleteMe's review path and official pricing for support-oriented diligence. Missing View Deal is integrity, not a scored loss. Confirm U.S. plan-card eligibility before any payment.
Scenario: alerts and credit tooling matter more than listings
Choose Aura only when monitoring and adult-suite modules are intentional leftovers after freezes and MFA. If listings alone are the pain, stay on Incogni or DIY.
Scenario: VPN-plus privacy is the real leftover need
None of the three removal-focused picks is a VPN review. If network privacy bundling is the job, leave this shortlist and evaluate Surfshark One separately after free MFA. Do not force a removal subscription to solve a VPN problem.
Buyer guide: cost math without score chasing
Rough annual anchors from 2026-08-09 captures: Incogni Standard about $95.88/year at $7.99/mo annual billing; DeleteMe 1 Person $129/year; Aura Individual $144/year at $12/mo annual billing. Those are diligence anchors, not value scores. VAT, promos, seats, and renewals can flip the math same-day.
Buyer guide: refund and cancel diligence
Incogni advertises a 30-day money-back guarantee; Aura advertises a 60-day money-back window on qualifying annual website/support purchases (excluding Amazon per help footnotes); DeleteMe plan cards stress automatic renewal unless canceled. Read live terms before treating any guarantee as a free trial substitute. 2026-08-10 recheck of Incogni and Aura USD; DeleteMe dollar amounts stayed JS-obscured so keep the 2026-08-09 $129 recorded prices pending live confirm.
Security: removal requests are not endpoint security
Incogni, DeleteMe, and Aura removal marketing do not replace antivirus or password hygiene. Account takeover risk still starts with MFA and unique passwords. Do not buy a removal subscription to fix phishing.
Performance metrics are not published yet
Clearance speed, reappearance rates, and broker success percentages are not published until verification is complete. Vendor 420+ / 200+ coverage counts are scope hints, never Performance scores.
Platforms stay web-service qualitative
Consumer removal workflows in this shortlist are vendor web services. We invent no native-app scorecards. If you need a VPN client or AV agent, leave this page for the matching job shortlist.
Scenario: DeleteMe JS price HOLD
Keep DeleteMe 1 Person $129/yr as the 2026-08-09 published-price anchor. A 2026-08-10 automated fetch hid dollars behind JavaScript, so treat live price as pending human confirm before purchase. Missing deal link remains integrity, not a scored loss.
Scenario forks that change the answer
DIY opt-outs unfinished: finish free forms before any subscription. High recurring broker volume after free forms: shortlist Incogni automation ($7.99/mo annual). Want assisted-support diligence without a commercial CTA: DeleteMe research at $129/yr 1 Person (verified; price pending live confirm). Alerts and credit tooling matter more than listings: Aura after freezes ($12/mo annual). VPN-plus privacy is the real need: leave this shortlist for VPN guides or Surfshark One.
Scenario: DeleteMe geography mismatch mid-shortlist
If DeleteMe US-residents plan cards exclude you, drop that diligence lane and stay on Incogni automation after DIY or Aura when monitoring is the leftover need. Do not invent a DeleteMe deal link.