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Best Data Removal Services

Compare Incogni, DeleteMe, and Aura after free broker opt-outs. Shortlist by job; published USD prices; overall scores are not assigned.

Independent methodology
Sources when claims need them
Affiliate disclosure where commercial

Bottom line

Quick picks by need

Qualitative shortlist only. Affiliate payout never sets order.

Our top picks

See how we test →
1
Abstract mark for Incogni (not an official logo)

Incogni

Automation-first shortlist

  • Automated broker-removal positioning in the launch set
  • Affiliate CTAs via our Incogni deal link after free steps
  • Best qualitative fit when DIY opt-outs do not scale

$7.99/mo billed annually (Standard)

Verified 2026-08-09 (reconfirmed), published product records; re-check before purchase

View Deal

30-day money-back advertised (Incogni.com, 2026-08-09)

View review
2
Abstract mark for DeleteMe (not an official logo)

DeleteMe

Comparison only, deal

  • Often positioned around assisted removal support
  • Listed for honest comparison without an affiliate push
  • No listed merchant, review path only

$129/yr (1 Person, ~$10.75/mo)

Verified 2026-08-09, published product records; US residents only; re-check before purchase

3
Abstract mark for Aura (not an official logo)

Aura

When monitoring matters more

  • Broader identity monitoring than pure removal
  • Family coverage positioning in our lineup
  • Choose when removal alone is not the job

$12/mo billed annually (Individual)

Verified 2026-08-09 (reconfirmed), published product records; re-check before purchase

View Deal

14-day free trial + 60-day annual MBG advertised (Aura.com, 2026-08-09)

View review

Decision support

How to choose without waiting on scores

Match the leftover need after free opt-outs. We do not invent lab results, broker counts, or prices to close a shortlist. Pair removal work with password hygiene so account takeover risk does not undo the cleanup.

Bottom line

No scored data-removal champion. After DIY opt-outs, Incogni fits automation; DeleteMe fits assisted-support diligence without a commercial CTA; Aura fits when monitoring extras matter more than pure removal. Incogni and Aura USD rechecked 2026-08-10. Re-check live checkout before purchase.

DIY opt-outs first

There is no overall removal champion yet. Qualitatively: Incogni when automated broker opt-outs are the leftover need after free forms; DeleteMe when you want an assisted-support diligence column without an affiliate CTA; Aura when alerts, credit monitoring, and broader identity tooling matter more than listing takedowns alone.

Incogni vs DeleteMe vs Aura in practice

Incogni is positioned as recurring automated removal with a dashboard for request status, Standard/Unlimited/Family plan names verified, with Unlimited adding vendor-stated custom removal across 2,000+ additional sites. DeleteMe stays comparison-only here so we Aura bundles people-search/data-broker removal help inside adult identity plans that also market 3-bureau credit monitoring, VPN, antivirus, and password manager features, buy that bundle only if those extras are part of your job.

What “420+” and “200+” actually mean

Those are vendor marketing coverage counts from Incogni and Aura pricing pages (accessed 2026-08-09), not independent lab measurements of how thoroughly your data disappears. Brokers rescrape. Listings reappear. Treat counts as scope hints, never as success rates.

Price honesty with volatile captures

Incogni Standard showed $7.99/mo billed annually ($95.88/year) with FAQ monthly individual copy at $15.98/mo; Unlimited $14.99/mo annual; Family $15.99/mo annual; Family Unlimited $22.99/mo annual (2026-08-09). DeleteMe 1 Person showed $129.00 billed annually (~$10.75/mo equivalent) on joindeleteme.com; Couples $229 and Family (4 people) $329 on the same capture. Aura Individual $12/mo annual ($15 monthly), Couple $22/$29, Family $32/$50, Kids $10/$13. Re-verify same-day before recommending; VAT, promos, and renewals can change checkout.

Recurring maintenance beats one-time hope

Incogni marketing states brokers re-list data and the service keeps scanning and resubmitting removal requests, with monthly progress reports advertised on all plans. That matches how people-search clutter actually behaves. Neither automation nor assisted support can promise a permanent wipe; judge tools by whether they reduce your repeat workload.

DeleteMe geography and affiliate integrity

DeleteMe plan cards state U.S. residents only with automatic renewal unless canceled (published product records, 2026-08-09). DeleteMe stays comparison-only here: no deal link and no invented discount code. Use official pricing for diligence; use Incogni only when you deliberately want the affiliate path after free steps.

Aura when removal is only part of the job

Aura adult plans bundle people-search and data-broker removal help with 3-bureau credit monitoring, VPN, antivirus, password manager, and fraud remediation per vendor copy (published product records). Buy that bundle when alerts and credit tooling matter, not when you only want a narrow broker spreadsheet replaced.

Will a service erase you from the internet?

No honest product can promise total erasure. News articles, social posts you control, court records, and sites that ignore opt-outs remain. Paid removal is a workload reducer for broker/people-search clutter, not a witness-protection program.

Who should use the finder instead

If you are unsure whether removal, monitoring, or a privacy bundle fits, complete free steps and then use the Data Removal Service Finder. It routes by need, not by commission size.

Product analysis: Incogni

Incogni is the automation shortlist with a tracked Incogni deal link. Published price record (2026-08-09): Standard $7.99/mo billed annually, Unlimited $14.99, Family $15.99, Family Unlimited $22.99; vendor-stated 420+ automated brokers with Unlimited custom coverage across 2,000+ additional sites; recurring rescan/resubmit and monthly progress reports marketed on all plans; 30-day money-back advertised. Buy only after free opt-outs fail to scale. See /reviews/incogni/ for the full evidence-based review.

Product analysis: DeleteMe

DeleteMe stays comparison-only: no deal link and no invented discount code. Published price record (2026-08-09): 1 Person $129/yr, Couples $229, Family (4) $329 on joindeleteme.com; U.S. residents only with automatic renewal unless canceled. Use it when assisted-support diligence is the decision criterion, then buy (or skip) on the official site. See /reviews/deleteme/.

Product analysis: Aura

Aura is on this shortlist only when removal is a side dish inside monitoring-oriented adult plans. Published price record (2026-08-09): Individual $12/mo billed annually; vendor-stated removal from 200+ brokers plus credit monitoring, VPN, antivirus, and password manager marketing. Do not buy Aura as a pure removal winner over Incogni. See /reviews/aura/.

Scenario: high DIY volume after free forms

If you already filed free opt-outs and still face recurring people-search clutter, prefer Incogni's automation shortlist over suite shopping. Keep judge by whether automation reduces repeat chores.

Scenario: want human-assisted research without a deal button

Use DeleteMe's review path and official pricing for support-oriented diligence. Missing View Deal is integrity, not a scored loss. Confirm U.S. plan-card eligibility before any payment.

Scenario: alerts and credit tooling matter more than listings

Choose Aura only when monitoring and adult-suite modules are intentional leftovers after freezes and MFA. If listings alone are the pain, stay on Incogni or DIY.

Scenario: VPN-plus privacy is the real leftover need

None of the three removal-focused picks is a VPN review. If network privacy bundling is the job, leave this shortlist and evaluate Surfshark One separately after free MFA. Do not force a removal subscription to solve a VPN problem.

Buyer guide: cost math without score chasing

Rough annual anchors from 2026-08-09 captures: Incogni Standard about $95.88/year at $7.99/mo annual billing; DeleteMe 1 Person $129/year; Aura Individual $144/year at $12/mo annual billing. Those are diligence anchors, not value scores. VAT, promos, seats, and renewals can flip the math same-day.

Buyer guide: refund and cancel diligence

Incogni advertises a 30-day money-back guarantee; Aura advertises a 60-day money-back window on qualifying annual website/support purchases (excluding Amazon per help footnotes); DeleteMe plan cards stress automatic renewal unless canceled. Read live terms before treating any guarantee as a free trial substitute. 2026-08-10 recheck of Incogni and Aura USD; DeleteMe dollar amounts stayed JS-obscured so keep the 2026-08-09 $129 recorded prices pending live confirm.

Security: removal requests are not endpoint security

Incogni, DeleteMe, and Aura removal marketing do not replace antivirus or password hygiene. Account takeover risk still starts with MFA and unique passwords. Do not buy a removal subscription to fix phishing.

Performance metrics are not published yet

Clearance speed, reappearance rates, and broker success percentages are not published until verification is complete. Vendor 420+ / 200+ coverage counts are scope hints, never Performance scores.

Platforms stay web-service qualitative

Consumer removal workflows in this shortlist are vendor web services. We invent no native-app scorecards. If you need a VPN client or AV agent, leave this page for the matching job shortlist.

Scenario: DeleteMe JS price HOLD

Keep DeleteMe 1 Person $129/yr as the 2026-08-09 published-price anchor. A 2026-08-10 automated fetch hid dollars behind JavaScript, so treat live price as pending human confirm before purchase. Missing deal link remains integrity, not a scored loss.

Scenario forks that change the answer

DIY opt-outs unfinished: finish free forms before any subscription. High recurring broker volume after free forms: shortlist Incogni automation ($7.99/mo annual). Want assisted-support diligence without a commercial CTA: DeleteMe research at $129/yr 1 Person (verified; price pending live confirm). Alerts and credit tooling matter more than listings: Aura after freezes ($12/mo annual). VPN-plus privacy is the real need: leave this shortlist for VPN guides or Surfshark One.

Scenario: DeleteMe geography mismatch mid-shortlist

If DeleteMe US-residents plan cards exclude you, drop that diligence lane and stay on Incogni automation after DIY or Aura when monitoring is the leftover need. Do not invent a DeleteMe deal link.

Final verdict

No scored overall champion. After free broker opt-outs: Incogni for automation-first removal workload; DeleteMe for assisted-support comparison without a deal button; Aura when monitoring and identity tooling matter more than listings alone. Re-check USD captures same-day. Commissions never set shortlist order. Overall score is not assigned.

Data removal services compared

Qualitative fit only until scores and prices are verified. View Deal always routes through first-party tracking.

  • 1

    Incogni

    Automation

    Automated data-broker removals

    Score
    • • 420+ brokers advertised (vendor)
    • • $7.99/mo Standard annual capture
    • • affiliate

    Platforms

    web

    $7.99/mo billed annually (Standard)

    Free plan: See review · Verified 2026-08-09 (reconfirmed), published product records; re-check before purchase

    View Deal

    30-day money-back advertised (Incogni.com, 2026-08-09)

    Review
  • 2

    DeleteMe

    Comparison

    Assisted-support comparisons

    Score
    • • $129/yr 1 Person (recorded prices, US only)
    • • Assisted-support research
    • • deal

    Platforms

    web

    $129/yr (1 Person, ~$10.75/mo)

    Free plan: See review · Verified 2026-08-09, published product records; US residents only; re-check before purchase

  • 3

    Aura

    Monitoring

    Identity protection bundles

    Score
    • • 200+ removal claim (vendor)
    • • $12/mo Individual annual capture
    • • Not pure removal

    Platforms

    windows · mac · ios · android · web

    $12/mo billed annually (Individual)

    Free plan: See review · Verified 2026-08-09 (reconfirmed), published product records; re-check before purchase

    View Deal

    14-day free trial + 60-day annual MBG advertised (Aura.com, 2026-08-09)

    Review

Back to data privacy hub →

Feature comparison

Cells marked Pending mean the claim is not verified for publication yet.

Feature comparison. Pending cells are not verified for publication.
Feature Incogni DeleteMe Aura
Data removal focus Yes Yes Limited
Identity monitoring focus No No Yes
affiliate CTA Yes No Yes
Published lab score on this site Pending Pending Pending
Official starting price captured (2026-08-09) Yes Yes Yes
US-only consumer plans (vendor) Pending Yes Pending
Recurring resubmit marketing (vendor) Yes Pending Pending
Money-back window advertised (vendor) Yes Pending Yes
Family seat option on consumer pricing Yes Yes Yes

Read full methodology →

Sources

  • Incogni pricing + product scope: Standard/Unlimited/Family rates, 420+/2,000+ coverage, recurring removals, monthly reports, 30-day MBG, published pricing record (2026-08-09, incogni.com/pricing + /features/remove-my-information-from-internet)
  • DeleteMe pricing + geography: 1 Person $129/yr, Couples $229, Family $329; US residents only; auto-renewal wording, published pricing record (2026-08-09, joindeleteme.com/privacy-protection-plans/)
  • Aura pricing + removal bundle: Individual/Couple/Family/Kids rates, 200+ removal claim, core adult feature bundle, published pricing record (2026-08-09, aura.com/pricing)
  • Security Checklist methodology: How commercial pages are structured before scores publish, /methodology/
  • Sources: published pricing records: starting prices verified 2026-08-09; scores are not assigned

FAQ

Answers stay tied to dated primary sources. Prices are recorded with the date we checked; overall product

Frequently asked questions

What is the best data removal service?
There is no scored winner yet. Qualitatively, Incogni is the automation shortlist after free opt-outs. DeleteMe is for support-oriented comparison. Aura fits monitoring-heavy needs where removal alone is incomplete.
How much do Incogni, DeleteMe, and Aura cost?
On 2026-08-09 Incogni Standard showed $7.99/mo billed annually, DeleteMe 1 Person showed $129.00 billed annually (~$10.75/mo equivalent, US residents only), and Aura Individual showed $12/mo billed annually on official pricing pages. Confirm live checkout; prices are volatile.
Will a removal service erase me from the internet?
No honest product can promise total erasure. Public records, news, social posts you control, and reappearing broker copies all limit outcomes. Treat services as workload reducers, not magic wipes.
Should I pick by broker-count marketing?
No. Incogni 420+ and Aura 200+ figures are vendor coverage marketing from 2026-08-09 captures, not independent clearance rates. Prefer job fit after free opt-outs over the largest advertised count.
Where does Surfshark One fit?
Surfshark One is a VPN-plus privacy bundle, not the primary data-removal shortlist here. Use it when network privacy bundling is the leftover need after free MFA; do not force a removal purchase to solve a VPN need.
Why is DeleteMe listed without a deal link?
DeleteMe is comparison-only in our lineup. Missing affiliate CTAs are integrity controls. Research via /reviews/deleteme/ and the official site.
Why are some prices shown without overall scores?
Overall scores and coverage stats are not published until verification is complete. Starting prices for featured merchants with verified published prices (for example Incogni Standard and Aura Individual as of 2026-08-09) may appear with a checked date. Re-check at purchase; renewals change.
Should I start with a paid service?
Usually no. Finish free opt-outs, MFA, and credit freezes where available. Paid tools are a second step when DIY no longer scales.
How do affiliate links work?
Deal links for featured merchants use our own first-party tracking. Commissions never determine ranking. Comparison-only products have no deal button.

Update history

Price captures verified 2026-08-09. Re-verify volatile prices and plan names before purchase.

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About this page

Compare Incogni, DeleteMe, and Aura for broker removal after free opt-outs. Job-based shortlist with published prices; no overall scores.

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Commercial disclosure

Some product links may be commercial. Affiliate relationships never set rankings. See the affiliate disclosure.