Independent reviews. Real tests. Smarter security decisions.
Claim ledger prices verified 2026-08-09, scores still unpublished
Data removal services are useful when people-search listings keep coming back faster than you can opt out, not when you have never searched your own name. Start with free broker forms, MFA on email, and credit freezes where available. This shortlist then separates jobs: Incogni for pack automation (Standard from $7.99/mo billed annually on Incogni.com as of 2026-08-09; vendor-stated 420+ automated broker coverage with recurring rescan/resubmit positioning), DeleteMe for support-oriented comparison at $129/yr for 1 Person on joindeleteme.com the same day (US residents only; no /go/ deal in this pack), and Aura when identity monitoring matters more than pure removal (Individual from $12/mo billed annually; vendor-stated removal from 200+ brokers inside a wider suite). We do not invent clearance rates, guaranteed wipe timelines, or Security Checklist scores.
Automation-first shortlist
$7.99/mo billed annually (Standard)
Verified 2026-08-09 (reconfirmed), incogni.json#incogni-starting-price; re-check before purchase
30-day money-back advertised (Incogni.com, 2026-08-09)
Comparison only, no /go/ deal
$129/yr (1 Person, ~$10.75/mo)
Verified 2026-08-09, deleteme.json#deleteme-starting-price; US residents only; re-check before purchase
When monitoring matters more
$12/mo billed annually (Individual)
Verified 2026-08-09 (reconfirmed), aura.json#aura-starting-price; re-check before purchase
14-day free trial + 60-day annual MBG advertised (Aura.com, 2026-08-09)
Decision support
Qualitative fit only. We do not invent lab results, broker counts, or prices to close a shortlist.
There is no Security Checklist overall removal champion yet, overall score not yet published; see the verification register. Qualitatively: Incogni when automated broker opt-outs are the job; DeleteMe when you want an assisted-support diligence column without an affiliate CTA; Aura when alerts, credit monitoring, and broader identity tooling matter more than listing takedowns alone.
Incogni is positioned as recurring automated removal with a dashboard for request status, Standard/Unlimited/Family plan names verified, with Unlimited adding vendor-stated custom removal across 2,000+ additional sites. DeleteMe stays comparison-only here so we never invent a /go/ button. Aura bundles people-search/data-broker removal help inside adult identity plans that also market 3-bureau credit monitoring, VPN, antivirus, and password manager features, buy that bundle only if those extras are part of your job.
Those are vendor marketing coverage counts from Incogni and Aura pricing pages (accessed 2026-08-09), not independent lab measurements of how thoroughly your data disappears. Brokers rescrape. Listings reappear. Treat counts as scope hints, never as success rates.
Incogni Standard showed $7.99/mo billed annually ($95.88/year) with FAQ monthly individual copy at $15.98/mo; Unlimited $14.99/mo annual; Family $15.99/mo annual; Family Unlimited $22.99/mo annual (2026-08-09). DeleteMe 1 Person showed $129.00 billed annually (~$10.75/mo equivalent) on joindeleteme.com; Couples $229 and Family (4 people) $329 on the same capture. Aura Individual $12/mo annual ($15 monthly), Couple $22/$29, Family $32/$50, Kids $10/$13. Re-verify same-day before recommending; VAT, promos, and renewals can change checkout.
Incogni marketing states brokers re-list data and the service keeps scanning and resubmitting removal requests, with monthly progress reports advertised on all plans. That matches how people-search clutter actually behaves. Neither automation nor assisted support can promise a permanent wipe; judge tools by whether they reduce your repeat workload.
DeleteMe plan cards state U.S. residents only with automatic renewal unless canceled (deleteme.json#deleteme-geography, 2026-08-09). This pack still lists DeleteMe comparison-only: no /go/ button, no invented coupon. Use official pricing for diligence; use Incogni only when you deliberately want the pack affiliate path after free steps.
Aura adult plans bundle people-search and data-broker removal help with 3-bureau credit monitoring, VPN, antivirus, password manager, and fraud remediation per vendor copy (aura.json#aura-core-features). Buy that bundle when alerts and credit tooling matter, not when you only want a narrow broker spreadsheet replaced.
No honest product can promise total erasure. News articles, social posts you control, court records, and sites that ignore opt-outs remain. Paid removal is a workload reducer for broker/people-search clutter, not a witness-protection program.
If you are unsure whether removal, monitoring, or a privacy bundle fits, complete free steps and then use /tools/data-removal-service-finder/. The finder routes by job, not by commission size.
Qualitative fit only until scores and prices are verified. View Deal always routes through first-party tracking.
Incogni
Automation
Automated data-broker removals
Platforms
web
$7.99/mo billed annually (Standard)
Free plan: See review
DeleteMe
Comparison
Assisted-support comparisons
Platforms
web
$129/yr (1 Person, ~$10.75/mo)
Free plan: See review
Aura
Monitoring
Identity protection bundles
Platforms
windows · mac · ios · android · web
$12/mo billed annually (Individual)
Free plan: See review
Affiliate payout never sets ranking. Free remedies still come first in related guides.
Architecture and data-handling claims cited only from verified sources, never invented coverage stats.
Signup friction, dashboards, and the ongoing maintenance burden after day one.
Removal, monitoring, and bundle extras that change buy/no-buy outcomes.
Observed only when a Security Checklist test record exists.
Plan fit versus free opt-outs and freezes. Starting prices publish only from claim ledgers; scores stay N/Pub until test records exist.
Cells marked Pending mean the claim is not verified for publication yet.
| Feature | Incogni | DeleteMe | Aura |
|---|---|---|---|
| Data removal focus | Yes | Yes | Limited |
| Identity monitoring focus | No | No | Yes |
| Pack affiliate CTA | Yes | No | Yes |
| Published lab score on this site | Pending | Pending | Pending |
| Official starting price captured (2026-08-09) | Yes | Yes | Yes |
| US-only consumer plans (vendor) | Pending | Yes | Pending |
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