Broker listings first, not VPN privacy packaging
No scored broker-removal winner yet, overall score not yet published; Qualitatively pick Incogni after free opt-outs stop scaling. Keep DeleteMe in the diligence column for assisted-support positioning. Do not pick Surfshark One for this job unless you knowingly want a VPN-plus bundle for other reasons.
Why this page is not "best privacy apps"
Broker removal, identity monitoring, password managers, and VPNs solve different Tuesdays. Keyword-swapped roundups blur them so every affiliate link looks relevant. Here the acceptance test is simple: does the product send recurring opt-out/removal requests for people-search style listings?
Incogni plan fit without invented success rates
Standard targets automated coverage (420+ sites advertised). Unlimited adds unlimited custom removal requests against a much larger vendor-stated site list, useful when obscure directories keep your address. Family plans cover up to five members per pricing FAQ wording. 30-day money-back is advertised on all plans, confirm terms at purchase.
Why Surfshark One is listed third
As a contrast pick: useful for privacy bundling, weak as a dedicated broker-removal answer. If listings are the job, do not buy a VPN bundle hoping it opts you out of people-search sites. Wrong-tool purchases waste money and delay real opt-outs.
Reappearance is normal
Brokers rescrape and resell data. Any service, or DIY, needs periodic checks. We will not claim permanent deletion without evidence, and we will not turn vendor site counts into 'your data is gone' promises.
When Aura belongs on a different page
Aura markets data removal from 200+ brokers inside a broader identity suite (pricing page, 2026-08-09). If you need monitoring alerts and credit tooling, see Best Identity Theft Protection or the Aura review. If listings alone are the pain, stay on removal-focused tools after free DIY.
Bottom line
No scored broker-removal champion. After free opt-outs, Incogni is the automation path; DeleteMe stays comparison-only for assisted-support diligence; Surfshark One is a wrong-tool contrast when VPN privacy is confused with listing takedowns.
Product analysis: Incogni
Incogni Standard ($7.99/mo annual, verified 2026-08-10) markets automated removal across 420+ brokers with recurring rescan/resubmit and monthly progress reports. Unlimited ($14.99/mo annual) adds custom removal across vendor-stated 2,000+ additional sites plus live phone support. Buy automation only after DIY forms fail to scale.
Product analysis: DeleteMe
DeleteMe remains comparison-only here: no deal link and no invented discount code. Our price record still cites 1 Person $129/yr (2026-08-09); 2026-08-10 HTML fetch hid dollar amounts behind JS, so keep that capture pending human confirm before treating price as live. Plan cards state U.S. residents only with auto-renewal unless canceled.
Product analysis: Surfshark One (contrast only)
Surfshark One belongs third as a cautionary contrast. A VPN-plus bundle (Starter $2.49/mo US/USD 24-mo API, verified 2026-08-10) will not file people-search opt-outs. One+ bundling Incogni is a Surfshark ladder SKU, not a reason to skip free opt-outs or to treat every privacy logo as a broker-removal tool.
Scenario: DIY volume collapse
You already searched your name, filed free forms, and still face dozens of reappearing listings. Open Incogni diligence next. Do not buy antivirus or a monitoring suite hoping logos will erase people-search pages.
Scenario: assisted support preference
You want human-assisted removal research and can buy on the official DeleteMe site without needing a deal button. Keep DeleteMe in the diligence column;
Scenario: VPN confusion
Your cart is full of Surfshark or other VPN SKUs because a search result said privacy. Close that cart for this job. Return only if network privacy is a separate leftover need after listings are handled.
Buyer guide: coverage counts are not clearance rates
Vendor counts (Incogni 420+, Aura 200+ elsewhere) are marketing scope hints. Brokers rescrape. Treat recurring maintenance as the product, not a permanent wipe promise.
Scenario forks that change the answer
Free opt-outs unfinished: finish DIY before paying. DIY volume collapses after free forms: shortlist Incogni with an Incogni deal link. Assisted-support preference without needing a deal link: DeleteMe diligence on the official site (verified $129 HOLD). VPN logos in the cart for this job: close them; return only for a separate network-privacy leftover. Expecting permanent erasure: do not buy; brokers rescrape.
Free remedies before broker-removal subscriptions
Self-search, official people-search opt-outs with dates, and MFA on email come before any automation cart. Paid removal is for leftover volume after DIY.
Free remedies before broker-removal carts (quality pass)
Self-search your name, file official people-search opt-outs with dates, enable MFA on email, and freeze credit where available. Automation pays for leftover listing volume after that loop, not before.
Buyer guide: Incogni automation vs DeleteMe assisted diligence
Incogni Standard $7.99/mo annual verified 2026-08-10 fits recurring opt-outs after DIY fails to scale. DeleteMe $129/yr 1 Person stays comparison-only assisted support without a deal link (2026-08-09 HOLD pending JS confirm). Surfshark One is the wrong tool for broker listings.