Skip to main content

New in August: Password manager research and finders updated Read more

Independent reviews. Real tests. Smarter security decisions.

SecurityChecklist

Best Data Broker Removal Services

Incogni automation and DeleteMe assisted support after free broker opt-outs. Published prices; overall scores are not assigned.

Independent methodology
Sources when claims need them
Affiliate disclosure where commercial

Free remedies before paid picks

Bottom line

Quick picks by need

Qualitative shortlist only. Affiliate payout never sets order.

Our top picks

See how we test →
1
Abstract mark for Incogni (not an official logo)

Incogni

Broker automation shortlist

  • Automated broker-removal positioning in the launch set
  • Affiliate CTAs via our Incogni deal link after free steps
  • Best qualitative fit when DIY opt-outs do not scale

$7.99/mo billed annually (Standard)

Verified 2026-08-09 (reconfirmed), published product records; re-check before purchase

View Deal

30-day money-back advertised (Incogni.com, 2026-08-09)

View review
2
Abstract mark for DeleteMe (not an official logo)

DeleteMe

Assisted-support comparison

  • Often positioned around assisted removal support
  • Listed for honest comparison without an affiliate push
  • No listed merchant, review path only

$129/yr (1 Person, ~$10.75/mo)

Verified 2026-08-09, published product records; US residents only; re-check before purchase

3
Abstract mark for Surfshark One (not an official logo)

Surfshark One

Not a removal specialist

  • VPN-plus suite, not broker removal
  • Listed to prevent wrong-tool purchases
  • Affiliate via our Surfshark deal link if bundle is the real need

From $2.49/mo Starter (24-mo plan)

Verified 2026-08-09, published product records; US/USD via api.surfshark.com/v2/payment/plans?country=US&currency=USD (HTML /pricing still geo-AUD from AU egress)

View Deal

30-day money-back advertised (surfshark.com/pricing, 2026-08-09); US/USD pricing via plans API

View review

Decision support

How to choose without waiting on scores

Qualitative fit only. We do not invent lab results, broker counts, or prices to close a shortlist.

Broker listings first, not VPN privacy packaging

No scored broker-removal winner yet, overall score not yet published; Qualitatively pick Incogni after free opt-outs stop scaling. Keep DeleteMe in the diligence column for assisted-support positioning. Do not pick Surfshark One for this job unless you knowingly want a VPN-plus bundle for other reasons.

Why this page is not "best privacy apps"

Broker removal, identity monitoring, password managers, and VPNs solve different Tuesdays. Keyword-swapped roundups blur them so every affiliate link looks relevant. Here the acceptance test is simple: does the product send recurring opt-out/removal requests for people-search style listings?

Incogni plan fit without invented success rates

Standard targets automated coverage (420+ sites advertised). Unlimited adds unlimited custom removal requests against a much larger vendor-stated site list, useful when obscure directories keep your address. Family plans cover up to five members per pricing FAQ wording. 30-day money-back is advertised on all plans, confirm terms at purchase.

Why Surfshark One is listed third

As a contrast pick: useful for privacy bundling, weak as a dedicated broker-removal answer. If listings are the job, do not buy a VPN bundle hoping it opts you out of people-search sites. Wrong-tool purchases waste money and delay real opt-outs.

Reappearance is normal

Brokers rescrape and resell data. Any service, or DIY, needs periodic checks. We will not claim permanent deletion without evidence, and we will not turn vendor site counts into 'your data is gone' promises.

When Aura belongs on a different page

Aura markets data removal from 200+ brokers inside a broader identity suite (pricing page, 2026-08-09). If you need monitoring alerts and credit tooling, see Best Identity Theft Protection or the Aura review. If listings alone are the pain, stay on removal-focused tools after free DIY.

Bottom line

No scored broker-removal champion. After free opt-outs, Incogni is the automation path; DeleteMe stays comparison-only for assisted-support diligence; Surfshark One is a wrong-tool contrast when VPN privacy is confused with listing takedowns.

Product analysis: Incogni

Incogni Standard ($7.99/mo annual, verified 2026-08-10) markets automated removal across 420+ brokers with recurring rescan/resubmit and monthly progress reports. Unlimited ($14.99/mo annual) adds custom removal across vendor-stated 2,000+ additional sites plus live phone support. Buy automation only after DIY forms fail to scale.

Product analysis: DeleteMe

DeleteMe remains comparison-only here: no deal link and no invented discount code. Our price record still cites 1 Person $129/yr (2026-08-09); 2026-08-10 HTML fetch hid dollar amounts behind JS, so keep that capture pending human confirm before treating price as live. Plan cards state U.S. residents only with auto-renewal unless canceled.

Product analysis: Surfshark One (contrast only)

Surfshark One belongs third as a cautionary contrast. A VPN-plus bundle (Starter $2.49/mo US/USD 24-mo API, verified 2026-08-10) will not file people-search opt-outs. One+ bundling Incogni is a Surfshark ladder SKU, not a reason to skip free opt-outs or to treat every privacy logo as a broker-removal tool.

Scenario: DIY volume collapse

You already searched your name, filed free forms, and still face dozens of reappearing listings. Open Incogni diligence next. Do not buy antivirus or a monitoring suite hoping logos will erase people-search pages.

Scenario: assisted support preference

You want human-assisted removal research and can buy on the official DeleteMe site without needing a deal button. Keep DeleteMe in the diligence column;

Scenario: VPN confusion

Your cart is full of Surfshark or other VPN SKUs because a search result said privacy. Close that cart for this job. Return only if network privacy is a separate leftover need after listings are handled.

Buyer guide: coverage counts are not clearance rates

Vendor counts (Incogni 420+, Aura 200+ elsewhere) are marketing scope hints. Brokers rescrape. Treat recurring maintenance as the product, not a permanent wipe promise.

Scenario forks that change the answer

Free opt-outs unfinished: finish DIY before paying. DIY volume collapses after free forms: shortlist Incogni with an Incogni deal link. Assisted-support preference without needing a deal link: DeleteMe diligence on the official site (verified $129 HOLD). VPN logos in the cart for this job: close them; return only for a separate network-privacy leftover. Expecting permanent erasure: do not buy; brokers rescrape.

Free remedies before broker-removal subscriptions

Self-search, official people-search opt-outs with dates, and MFA on email come before any automation cart. Paid removal is for leftover volume after DIY.

Free remedies before broker-removal carts (quality pass)

Self-search your name, file official people-search opt-outs with dates, enable MFA on email, and freeze credit where available. Automation pays for leftover listing volume after that loop, not before.

Buyer guide: Incogni automation vs DeleteMe assisted diligence

Incogni Standard $7.99/mo annual verified 2026-08-10 fits recurring opt-outs after DIY fails to scale. DeleteMe $129/yr 1 Person stays comparison-only assisted support without a deal link (2026-08-09 HOLD pending JS confirm). Surfshark One is the wrong tool for broker listings.

Final verdict

No scored broker-removal champion. After free opt-outs: Incogni when recurring automation is the leftover listing job with an Incogni deal link; DeleteMe for assisted-support diligence without a commercial CTA; Surfshark One only as a wrong-tool contrast when the cart is actually VPN-plus. Keep this page separate from the wider data-removal shortlist. Overall score is not assigned. Re-check same-day. Commissions never set the shortlist.

The best data broker removal services compared

Qualitative fit only until scores and prices are verified. View Deal always routes through first-party tracking.

  • 1

    Incogni

    Automation

    High-volume broker opt-outs

    Score
    • • Broker focus
    • • $7.99/mo Standard annual
    • • After DIY

    Platforms

    web

    $7.99/mo billed annually (Standard)

    Free plan: See review · Verified 2026-08-09 (reconfirmed), published product records; re-check before purchase

    View Deal

    30-day money-back advertised (Incogni.com, 2026-08-09)

    Review
  • 2

    DeleteMe

    Comparison

    Support-led removal research

    Score
    • • Assisted support research
    • • Review path

    Platforms

    web

    $129/yr (1 Person, ~$10.75/mo)

    Free plan: See review · Verified 2026-08-09, published product records; US residents only; re-check before purchase

  • 3

    Surfshark One

    Wrong-tool contrast

    Privacy bundles (different job)

    Score
    • • VPN bundle
    • • Not broker opt-outs
    • • Different job

    Platforms

    windows · mac · ios · android · linux · web

    From $2.49/mo Starter (24-mo plan)

    View Deal

    30-day money-back advertised (surfshark.com/pricing, 2026-08-09); US/USD pricing via plans API

    Review

Back to data privacy hub →

Feature comparison

Cells marked Pending mean the claim is not verified for publication yet.

Feature comparison. Pending cells are not verified for publication.
Feature Incogni DeleteMe Surfshark One
Dedicated broker-removal job Yes Yes No
affiliate CTA Yes No Yes
Published removal rate on this site Pending Pending Pending
Official starting price captured (2026-08-09) Yes Pending Pending

Read full methodology →

Sources

  • Incogni pricing + features: Rates, 420+/2,000+ coverage claims, family seats, published pricing record (2026-08-09)
  • Aura pricing (related job): 200+ removal claim inside identity suite, published pricing record; see identity best-of for monitoring fit
  • Vendor marketing pages: aura.com / incogni.com / joindeleteme.com / lifelock.norton.com feature and pricing claims, not independent evidence; re-verify same-day
  • Security Checklist methodology: How commercial pages are structured before scores publish, /methodology/
  • Sources: published pricing records: starting prices verified 2026-08-09; scores are not assigned

FAQ

Answers stay tied to dated primary sources. Prices are recorded with the date we checked; overall product

Frequently asked questions

What is the best data broker removal service?
No scored winner yet. Qualitatively, Incogni is the automation shortlist after free opt-outs; DeleteMe is comparison-only; Surfshark One is usually the wrong tool for this specific job.
How much is Incogni?
On 2026-08-09 the official pricing page showed Standard at $7.99/mo billed annually ($95.88/year). Unlimited, Family, and Family Unlimited were higher. Confirm live checkout before buying.
Can I do this without paying?
Yes for many people. Start with free opt-outs on the sites that show your info. Pay only when volume or reappearance makes DIY unsustainable.
Should I start with a paid service?
Usually no. Finish free opt-outs, MFA, and credit freezes where available. Paid tools are a second step when DIY no longer scales.
How do affiliate links work?
Deal links for featured merchants use our own first-party tracking. Commissions never determine ranking. Comparison-only products have no deal button.

Update history

Price captures verified 2026-08-09. Re-verify volatile prices and plan names before purchase.

Related guides and tools

Hub, tools, and related reading.

Continue with Data removal finder

Open a live tool or guide for the next practical step.

Ready for a clearer next step?

Continue with a live guide or tool on SecurityChecklist.

Page information & sources

About this page

Incogni automation and DeleteMe assisted support after free broker opt-outs. Published prices; overall scores are not assigned.

Methodology

Editorial responsibility

Published by SecurityChecklist editorial

Editorial policy

Corrections

Request a correction

Commercial disclosure

Some product links may be commercial. Affiliate relationships never set rankings. See the affiliate disclosure.